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Maximising Sales: The Advantage of an Amazon Video 

Successful e-commerce requires more than just a great product. To get customers interested, you need to show off all the features of your product and demonstrate why they should buy it. That’s where Amazon product videos come in. At TK Digital Studio, we specialise in creating high-quality Amazon product videos that capture the attention of shoppers and encourage them to engage with your product. From simple tabletop videos to advanced videos shot on location, our team can craft an eye-catching video that highlights all the features of your product and persuades customers to add it to their cart.

What is an Amazon video and how does it help achieve e-commerce success?

Amazon product videos are highly effective in engaging customers and driving sales due to their ability to provide an in-depth look at your product and its features. Videos are more engaging than static images because they offer a more immersive and interactive experience that captures the viewer’s attention and leaves a lasting impression. As a result, customers who watch your product videos are more likely to trust your brand and make a purchase.

The benefits of adding an Amazon video to your product page

Adding an Amazon product video to your listing offers numerous benefits, including improving your search engine rankings and increasing conversion rates. Amazon’s algorithm favours product listings that have videos, so adding a video to your listing can significantly improve your visibility in search results. Furthermore, studies have shown that adding a product video can increase conversion rates by up to 800% (Source: Lunio). This is because videos can help customers understand your product better and can showcase its key features and benefits in a more compelling way.

Model presenting sofa in short amazon video

How to create effective Amazon videos for your products

To create an effective Amazon product video, there are several best practices to follow. First and foremost, you should aim to make your video as informative and engaging as possible. The video should showcase your product’s unique features and demonstrate how it solves the customer’s problem. Additionally, the video should be relatively short, typically between 30 seconds to two minutes in length. This length ensures that customers don’t get bored or lose interest, and the video gets the point across effectively.

When creating your video, it’s also crucial to ensure that the lighting, sound, and overall production quality are up to par. Poor lighting or low-quality audio can significantly diminish the impact of the video and ultimately hurt your sales. To create a high-quality video, consider hiring a professional videographer who can ensure that your video looks and sounds great.

Finally, it’s essential to optimise your video for Amazon. This involves using keywords in your video’s title, description, and tags to ensure that it appears in relevant search results. Optimising your video for Amazon will help ensure that it is seen by the right audience and increases the likelihood of a successful outcome.

What types of Amazon videos are there?

Product Video

The first type of product video is the basic product video. This type of video is all about showcasing the product in the best possible light. It should be well-lit, feature smooth camera work, and be accompanied by corporate music that complements the brand. The goal of a basic product video is to create a story around the product that highlights its features, functions, and how to use or assemble it. By doing so, potential buyers can get a better sense of the product and make an informed purchase decision.

Promotional Video

Another type of video that businesses can use is a promotional video. These videos are specifically designed to build brand visibility and enhance the sales of products and services. In contrast to basic product videos, promotional videos are designed to tell a more engaging and compelling story.

They help advertisers reach out to a large number of people and create awareness about their brand. Promotional videos can also be used to increase positive sentiment regarding the company and its offerings. They can be highly effective when used in conjunction with other marketing efforts, such as social media campaigns or email marketing. Promotional videos are typically shorter and simpler than advertising videos, which tend to be more polished and professional-looking. While promotional videos may feature some special effects or animations, they do not require the same level of advanced editing and production as advertising videos.

Advertising Video

Finally, there are advertising videos. These are a step up from promotional videos and require more planning, preparation, and resources. They typically feature a script, high-impact visuals, advanced editing and special effects, quality music, and more. Advertising videos are designed to have a significant impact on the viewer, with the goal of driving sales or generating leads. They tend to be more expensive than other types of videos, but they can be highly effective when executed correctly. If you want to create an advertising video that has a significant impact on sales or lead generation, it is essential to hire a professional video production company with experience in creating high-quality advertising content. They can help you develop a script, create advanced visual effects, and select quality music that helps to convey your brand’s message effectively. 

All three types of videos can be used to promote your product. Many professionals working in Amazon product photography and videography will be able to produce any or all of these three of you, depending on your requirements.


In conclusion, adding a product video to your Amazon listing is an effective way to boost your e-commerce success. By following best practices and partnering with a professional photography studio, you can create a memorable video that effectively showcases your product and tells the story of your brand. This, in turn, will create an emotional connection with customers and help you stand out in the marketplace, driving more sales.