Table of Contents
Let’s address the key requirements for Amazon product photography. Accurate representation is paramount. Your images must align perfectly with the product title to ensure a faithful reflection of the product for sale. Discover the essential Amazon Product Photography Requirements here.
Recommended image size
To enhance the zoom experience on detail pages, it is recommended that your image files be 1600 pixels or larger on the longest side. Zoom functionality has been proven to boost sales, but if you’re unable to meet this requirement, the minimum size for zoom is 1000 pixels. Furthermore, the images should not exceed 10,000 pixels on the longest side. Remember, clarity is key – blurry, pixelated, or jagged images will not entice customers. Additionally, the product should fill at least 85% of the image, allowing customers to clearly visualize what they are purchasing.
Main image background colour
Now let’s delve into the specifics of main product images. A pure white background is essential to seamlessly integrate your product into the Amazon search and detail pages. Aim for RGB color values of 255, 255, 255 to achieve this effect. Moreover, main images must be professional photographs of the actual product, devoid of graphics, illustrations, or mock-ups. Customers want to see the real deal. Amazon accepts JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), and GIF (.gif) file formats, with JPEG being the preferred choice. However, animated GIFs are not supported. Ensure that your images are of high quality, free from blurriness, pixelation, or jagged edges, as these flaws can deter potential buyers. If your photos are taken by a professional product photographer, as Amazon suggests, then this should all be sorted for you by the studio.
What is not allowed
Avoid including text, logos, borders, color blocks, watermarks, or any other distracting elements. Your product should be the star of the show, free from any visual clutter. Multiple views of a single product should also be avoided in main images. Instead, focus on presenting the entire product within the frame, except for jewelry, which may touch or extend beyond the image edge.
To comply with Amazon’s policies, refrain from using images that contain nudity or are sexually suggestive. Additionally, steer clear of incorporating Amazon logos, trademarks, or any confusingly similar variations. Badges used on Amazon, such as “Amazon’s Choice” or “Best seller,” should also be omitted, as it comes across as deceitful.
Packaging in the main image
Packaging plays a significant role in the perception of a product. Therefore, main images should showcase the product outside of its packaging, unless the packaging itself is a crucial product feature. Remember, your goal is to provide an accurate representation of what the customer will receive.
Human models in the main image
While human models can be used in main images for Women’s and Men’s clothing, avoid depicting models in sitting, kneeling, leaning, or lying positions. However, don’t shy away from showcasing physical mobilities using assistive technology, such as wheelchairs or prosthetics. For multi-pack clothing items and accessories, flat photography (off-model) is the way to go. This is when you take a picture of the item when it is not being worn. This is also the case for anything that Amazon might flag as inappropriate content, including swimsuits, underwear, and childrens’ clothes. Furthermore, clothing accessories should not display any part of a mannequin, regardless of its appearance. For shoes, which are a special case, you want to capture a single shoe facing left at a 45-degree angle in the main image. This angle provides a comprehensive view of the shoe’s design and allows customers to assess its appeal.
By following these guidelines, you can elevate your Amazon product photography and create compelling images that leave a lasting impact on potential buyers. Accurate representation, proper composition, adherence to content restrictions, and meticulous attention to main product image standards will allow your photos to be accepted and successful on the Amazon platform.